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Posting excellent copy on your website is one of the most important things you can do for your MSP business. Remember, your website and posts are like an ambassador for your company, and if it’s not on point you’re going to lose out to your competitors.
There are many of reasons to maintain the quality of content for your marketing, from improved SEO results and higher engagement rates to a potential for readers to share it on social media. If you regularly use high-quality content that resonates with your audience, eventually they’ll get it and share it—And suddenly your MSP business is “Internet-famous.”
There are two types of content:
And there are two sets of readers:
So, how do you make your content unique?
You must create content your audience wants to read and share. Write what they care about. Answer questions that you get from your clients every day, and expand on these issues in articles and blogs.
Also, include these details in short announcements and invitations for webinars and other events. This will not only pull readers in but get you placed higher in Google rankings.
Make sure your content is valuable and relevant to your readers. And, of course, it should also be up to date. If not, readers will move on to other blogs and articles.
And, don’t be afraid to write with authority. No one knows your products and services like you do.
Good content will help to make people trust you and your MSP business.
Now, here’s what else I know!
Content in both channels must contain 800 to 1,000 words. Longer types of content, such as white papers, are another great way to encourage readers to engage more deeply with your brand and take a step towards being a loyal customer.
With all the advertising and marketing out there, today’s readers crave meatier articles. As well as increasing your SEO rankings, using long-form articles and blogs will increase reader engagement. Isn’t this what you need anyway. More interest from your audience so they’ll contact you.
Remember to put a call to action at the end of every piece you write. Encourage readers to contact you with their questions or concerns.
Make Your Copy Easy to Read.
And, don’t forget these basics when writing:
Finished? Why not have a good (honest) friend review your copy before you post it?
Another set of eyes is always helpful.
Creating good content for your marketing can be challenging. But by following these tips your copy can be valuable and engaging to your readers, and increase your rankings on Google.
Do you struggle with writing content? Ulistic can help. We’ll write it for you. We’re experts in content marketing for MSPs. Contact us at 863.451.3088 or email@example.com. We’ll kick-start your next marketing campaign, grab the attention of your audience, and keep them coming back for more!
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.