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Each month, Ulistic speaks with scores of Cisco Partners who are all wanting to increase Cisco product sales and Cisco consulting services. It is a pretty dog-eat-dog world as traditional Cisco VARs feel the competitive pressures from many of the larger players in the industry. These include the likes of CDW, amongst others.
How does a Cisco partner who also offers consulting solutions compete and more importantly, how do they market their services in today’s competitive marketplace with ever-shrinking margins?
Here are some practical marketing ideas for Cisco partners:
There you have it! 5 terrific ideas that your Cisco partner business can use to attract new customers and compete at a grassroots level with some of the larger VARs and resellers who can undercut a smaller consulting practice.
Looking to grow your Cisco consulting business? Why not give me a call at (863) 451-3088 and let’s have a discussion on how my team at Ulistic can strategically help you grow your Cisco consulting business? In addition, we can assist with managed services marketing and other IT service marketing efforts.
Call me or fill out the form below in this post to schedule a consulting call free of charge. You’ll be surprised at the ideas we can come up with together.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.