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We think it’s a ridiculous law. Why?
First, we’ll tell you what it’s about.
So, what happened? You guessed it. If you had an existing business (like an MSP) in Canada, the Canadian government just stuck it to you. Unless you have explicit consent and/or an existing business relationship, you can’t send marketing emails to your prospects.
So where does this start and end? If you get a business card at Chamber of Commerce event, does this mean you have explicit consent from this individual? You would assume so. However, this might not be. And the fines are ridiculous—From to $200 per day to up to $1 million per violation!
So, what are your options? —You can certainly go back to costly paper-based mail where the Canadian government gets a big share of the postage money—Hmmmm.
Spam is one thing. But, if you can’t email invitations for a Webinar or Lunch and Learn event, your hands are tied. Plus, all the work you did to build your prospect email list is now worthless.
What to do?
Rethink your email marketing strategy. Stay tuned on this one. We have an article coming out soon that we’ll share with you.
The Resurrection of the Dead—Old Clients
Think about it. These folks were old clients for a reason. If you didn’t want to work with them a few years ago, you probably don’t want them back (they didn’t pay their bills, they were way too demanding, etc.).
Build a marketing campaign to bring back old clients you do want to work with (leave the others behind). Send a letter (or email if you’re in the U.S.) to them every 3 months. Include a survey or questions about why they left your business, or what you can do better to get their business.
It’s not about how many people you know, it’s how many people know you.
People need to get to know you, and not just your business.
Your prospects need to connect with you on more than a business level. Some suggestions: Hold a simple “pet adoption day” at your business site with the local animal adoption charity. This will bring in all the animal lovers. And everyone loves puppies and kitties! A “gaming day” to raise money for a local charity will show folks that you can about the community. These are all great strategies to include in your overall marketing plan. You can attract an entire new audience with this type of fun, promotional event. Remember, it’s not just about a quantity, but quality. Relationship activities take time, but they’re worth it.
If you have any questions, or need help to marketing your MSP, Ulistic has some really good deals this month. Contact Missy at email@example.com to learn more!
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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