Do You Tell a Carpenter What Nails to Use?
Client feedback is necessary at various stages of web design, SEO, social media, and other marketing strategies. MSPs often use "check-in points," or predetermined meetings where the marketing team will connect with the MSP to discuss the latest progress, concerns, upcoming events, goals, and new strategies. Depending on the client's needs, these may be held weekly, monthly, or quarterly. This is your space to ask questions, learn about new technology, and voice any concerns. Your marketing team then takes your feedback and applies it to your advertising strategy, finding ways to drive more leads.
If your MSP gets too far in the weeds on a particular issue, such as which website platform to use or what hosting provider offers the best service, this can start to slow down your team's progress. This, in turn, may have a significantly negative impact on your bottom line.
Results Are What Matter
When it comes to digital marketing efforts, the results are almost always more important than the process.
There are a nearly unlimited number of ways to market your MSP online through social media marketing, search engine optimization, conversion rate optimization, pay-per-click (PPC) advertising, Facebook remarketing, and more. Your ad team is constantly cycling through numerous strategies and reviewing the analytics to see what works and what doesn't. Ineffective campaigns are pulled and successful campaigns are honed, so your marketing dollars are always being spent on what is most effective.
MSPs can benefit from worrying less about the various individual steps needed to generate results and being more invested in the results themselves. Your marketing team should be providing you with at least monthly reports to let you know where you're at regarding your ad spend, SERP rankings, traffic, engagement, and other critical key performance indicators (KPIs).
Review these reports carefully and look for month-over-month and year-over-year trends. Ideally, your marketing results are trending upwards over time, even if they naturally go up and down from week to week.
How Ulistic Can Help
Marketing for managed service providers can be intimidating. There are limitless advertising options and marketing strategy combinations, and there are multiple factors that determine which strategies are or are not effective. It's important to work with a digital marketing team you can trust to manage your advertising while you focus on the success of your business.
At Ulistic, we offer a wide variety of marketing services for MSPs, including website development, email marketing, PPC management, sales development, executive coaching, SEO, social media marketing, and much more. Ulistic is a complete outsourced MSP marketing solution that is as affordable as it is effective.
Contact us today to learn more about how we can help your MSP create and manage content, generate qualified leads, manage events, and help educate your team on basic marketing topics. Complete our simple contact form and we'll get back to you as soon as possible!