Have you been able to capture leads from your MSP website?
Have you searched for ways to optimize your website so it will be attractive and enticing to visitors? Do you want your website visitors to inquire about your MSP services after viewing your website?
Lead generation is one of the most important marketing objectives for MSP companies. However, we have discovered that many MSPs are struggling to turn casual website visitors into legitimate business inquiries. If you have spent long days and nights wondering how to generate leads from your website, you are not alone.
So, how can you actually capture more leads from your MSP website? Before we get to this, let’s talk about the lead generation process.
What Is The Lead Generation Process?
Lead generation is the process of turning prospects into leads based on the interest they have shown in your business. The lead generation process involves the steps a visitor takes from landing on one of your marketing channels until they become a lead. For example:
Visitor A finds your MSP website via one of your inbound marketing channels
Visitor A is interested in your MSP services, sees your CTA, and clicks the link
The link takes Visitor A to your landing page, and Visitor A immediately enters contact information and waits for a response from one of your experts
Your website sets the foundation for the entire process. If you can attract traffic to your website, you have to make sure you have enough on your website to capture interest — and that interest needs to be enough to convert visitors into leads. Visitors will either contact you via phone or email, or they will enter their information in the website’s contact form and hope that you will respond quickly to their inquiry.
The Buying Process
During the global COVID-19 pandemic, the way we purchase products and services has significantly changed, which is why so many businesses and organizations were so eager to find ways to incorporate face-to-face interaction. Adding a platform that will allow for face-to-face interaction on your website can enhance your sales efforts, along with your efforts to deliver an improved customer experience. When it comes to purchases, many people will admit they make decisions based on the emotions they were feeling in that moment.
Video Chat Conversations
Being a part of a video chat conversation has certainly proven to be more emotionally engaging than being a part of a conversation where there is no face-to-face interaction. The first conversation in the buying process is always the most important. This means visitors will be more likely to respond positively to an emotionally appealing conversation.
Prospects will also have a better understanding of your MSP when they can ask questions and feel a part of the conversation. The more website visitors understand your MSP services and why your business is right for them, the more likely they are to continue with the process. Also, video chat allows you to respond to potential customers. People are still incredibly busy and do not always want to wait for a response, which is why having a way to answer questions as quickly and efficiently as possible is so crucial.
If you are looking to build an established relationship with your prospects by improving engagement and providing better insights, you should find out what is so great about the interactive web application, VideoAsk.
VideoAsk is a Typeform web application that allows visitors to form a personal connection to the website and its features. This tool will allow visitors to receive feedback and insightful responses through short online videos. The short online videos enable questions to be answered in verbal and written forms. VideoAsk is becoming a popular tool for lead generation and customer engagement.
VideoAsk can be used in a variety of ways to help your MSP capture leads, including generating new leads and keeping your audience engaged by giving them individualized responses. VideoAsk can easily be added to your website by embedding a widget on your MSP website. By adding this type of question and answer feature to your website, you can produce better insights for your website visitors and potential prospects.
VideoAsk will make your lead generation process more personal, allowing you to obtain higher-quality leads. First impressions always count, so it is important to make a great first impression by using pre-recorded videos to hold your prospects’ attention. You can build trust with your prospects even when you are not there. You can create high-quality conversations that are believable. When prospects land on your website and see a face that can answer a question they have, the answers you provide will help build trust and improve the understanding of your products and services.
Knowing Your Audience
You can do more than use basic images or templates that other websites may be using. Marketing agencies that are experts in the IT and technology world can help your MSP create a look that you will be proud for visitors to see. A look that is successful at capturing leads. One of the best ways to determine what should be a part of your website is to understand who will be viewing your website.
While we understand you may not be able to gain a full insight into your buyer personas, you likely have a clear understanding of who your prospects are. You know what will catch their attention and what information you should share to get them to reach out to you. It is important to keep this information in mind as your continue to improve your website. Your website should include information that shares the benefits and advantages they will gain from choosing your MSP.
If the current state of your website has not captured the results you are looking for, there is nothing wrong with making changes. Your MSP website is your entryway to capturing leads. Sometimes you will discover your entryway needs a new look.
In an increasingly digital world, businesses and organizations are always on the hunt to find more ways to create more personal online connections with their customers and prospects. As customers become more resistant to emails of varying lengths or the traditional survey, conversational form surveys will offer customers and prospects a more improved and advanced alternative to their traditional website experiences.
Engage with Ulistic as your trusted digital marketing firm and find out how you can start capturing more leads from your MSP website.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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