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I constantly get calls from MSPs around the country who complain that they aren’t getting the inbound leads they need to grow their companies.
What I ask them is: “What have you done recently to generate buzz, and get your name out there?” They often say, Google AdWords, but that they’re not having any success with it. Here’s what I always tell them:
Tim Richter, CEO of Raleigh IT Support company RCOR Technologies (a small, growing MSP), and I share some insights with you below. Tim uses this holistic approach with incredible success. In the past 8 weeks, he’s brought in $2 thousand of new business each week. That’s $16 thousand of new, monthly recurring revenue!
How to Begin
Information to Gather
Give your canvasser a form to complete for each visit:
Note: Your canvasser should also drop off some simple, but professional marketing materials—Not your entire packet of tools. Contact Stuart for information about this.
Where to Canvass
Once you have the information you need, it’s time for you to qualify these prospects. Decide which ones are your best leads and contact them personally.
Shift the gears in your brain from being a technology company to a marketing company that sells technology. You must use multiple avenues to get your name out there using:
Use a holistic approach to marketing and keep it going all the time. You can’t just depend on one thing, three things, etc. You must do it all. This will get you the leads you want.
Want to get more leads and business like Tim does? Get out there and start canvassing! Ulistic can help. For details contact us at: 716.799.1999 or firstname.lastname@example.org
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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