Calgary Managed Services Providers Gets A Steady Flow Of New Leads With One Simple Strategy
Want more leads? You need to understand that success breeds success. Here is the story of one highly successful MSP in Calgary, Alberta, Canada, who is well on their way to success. Pure IT is a top-notch managed IT services company, much like all of you, but the difference is that they understand that success breeds success.
MSPs Don't Understand A Very Simple Formula
Most MSPs lack the necessary skills and resources when it comes to lead generation.
Without a steady flow of leads, your business will struggle to grow.
Ulistic can help you generate leads through our SUCCESS BREEDS SUCCESS model. We'll help you write and share your success stories online so others can see how you've helped them and want to reach out for help too.
How Pure IT Gets A Steady Flow Of New Leads Every Week
As a leading provider of IT solutions and managed IT services in Calgary, Pure IT is constantly evolving to meet the ever-changing needs of our clients. One of the most significant differences between Pure IT and other MSPs is our commitment to transparency. They believe that their clients should always be informed about the IT solutions they provide and how they can benefit their business. This is why we are now sharing more information about their services and the results they are achieving for their clients.
Pure IT wants its clients to know that we are always working hard to help them win with the right IT solutions.
Success Stories Are The Ignition To New Business
Pure IT has been in business for several years in Calgary. They have completed thousands of projects for a wide range of clients in that time. As a result, they have amassed a wealth of experience and knowledge about the IT industry. This expertise has allowed Pure IT to become one of the leading IT service providers in Calgary and Southern Alberta. One way that Pure IT has been able to share its knowledge is by partnering with Ulistic.
Ulistic is an MSP marketing firm specializing in helping IT companies promote their businesses. Through Ulistic, Pure IT has shared its client success stories with a broader audience. Pure IT provides Ulistic with the necessary information by filling out an online form, and Ulistic takes it from there. This partnership has been beneficial for both companies.
One of the main reasons Pure IT is successful is that they never stop learning. They are always looking for new ways to improve their services and the results they achieve for their clients and use these key learnings to attract new business.
Case Studies & Stories Of Success
Sharing client success stories is a great way to build trust and credibility for any business. It shows potential customers that you have a track record of delivering results, and it helps build brand awareness. However, it can be time-consuming and expensive to produce high-quality case studies.
That's where Ulistic comes in.
By simply filling out an online form, Pure IT can provide Ulistic with all the information they need to create a professional case study. In turn, Ulistic does the research, writing, and design work, and Pure IT can focus on their business. It's a win-win situation for both companies.
How Do You Come Up With Ideas?
Here are some straightforward strategies that your MSP can do today to start producing relevant content on your website, marketing material, and even your YouTube channel.
- Talk to your clients. How have you helped them? What do they love about your service? How have you helped them out of a pickle? Document this and turn it into video content or written content.
- Interview your clients on Teams or Zoom. Follow the lead of Megan at EasyIT and her EasyIT & Me videos. They are a great example of how to use video and a short discussion to capture the value of your services.
- Record every inbound help desk call and document the questions clients ask your help desk.
- Document every inbound lead through live chat service, Callrail, or any other service. Document these inbound calls from prospects and turn this into content for your website.
Ulistic Grabs The Ball
At Ulistic, we pride ourselves on being an MSP-focused marketing agency that understands the needs of our clients. This involves staying up to date on the latest industry trends and developments. To that end, we love conducting case study interviews with our clients. This gives us a chance to learn more about their business and the work they do, but it also allows us to hear first-hand how our services have benefited them.
Our clients appreciate working with an agency that is knowledgeable about the latest vendor solutions and how they can help their businesses. We can provide valuable insights and recommendations that help them make the most of their investment in our services. As a result, our clients can achieve their business goals and objectives.
Videos, PDFs and Web Content
Here at Ulistic, we love it when our clients include video in their marketing strategies. We know that video can be uncomfortable for some, but we believe it is a great way to connect with potential customers and showcase your company in the best light possible. When conducting case study interviews for our clients, we always hope to capture 60 to 120 seconds of a great video. Still, if we can't, we always turn it into something for your website and a PDF marketing flyer that you can use with your marketing materials. We believe that video is a powerful marketing tool, and we are always looking for ways to help our clients use it to their advantage.
Here are some great examples of how clients are using stories of success and partnering with Ulistic to get this done:
- Easy IT - EasyIT & Me - Co-managed Services Videos
- Pure IT - Stories Of Success On Their Blog
- One Example Of A Case Study In PDF Format
What Are The SEO Benefits?
There are considerable benefits to having case studies or success stories on your website and YouTube channel. Pure IT has seen a massive steady increase in its SEO on competitive keywords and on many long-tail or industry-related searches.
Why? Easy! Managed IT Services don't understand the value of constant sharing of success.
Remember, success breeds success. It attracts new business, but it also attracts Google and their search spiders to index your site more frequently. Case studies and success stories show potential customers that you're an authority in your field, that you're constantly achieving results for your clients, and that you're actively involved in your industry.
This is the kind of content that people are looking for when they search for managed IT services, and if you can provide it, you're one step ahead of your competition.
Case studies are a great way to build trust and credibility with potential customers. They can also be a powerful tool for SEO, as they help attract new business and Google's search spiders. At Ulistic, we specialize in creating case studies for our clients, and we know that they can be a valuable asset for any marketing strategy.
Kill The Crapware And Start Producing Awesome Content
Ulistic clients have seen the light when it comes to content marketing. They have realized that the days of churning out low-quality blog posts and articles are over.
Now, they are focused on producing relevant and helpful content for their clients and future clients. This includes case studies, success stories, and blog posts that offer practical advice.
As a result, these Ulistic clients see a significant increase in web traffic and leads. If you want to see similar results for your business, Ulistic can help.
We specialize in content marketing for MSPs, and we can create a custom strategy that fits your needs and goals. Contact us today to learn more.