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When IT business owners and MSPs ask me this question, my quick answer is “No!” Anybody can sell you a lead list. Whatever the price, when you buy leads they may be qualified, but most aren’t. You won’t know where they came from, or which practices were used to acquire them—You’re simply getting a list.
It’s best to do your own lead-list creation and qualifying. You can do this—But you must do the hard work yourself. “Hussle!”
How to Build Your Own Lead List.
Get on the Web and look for:
Compile Your List and Research Your Leads.
Canvass—Visit People in Their Place of Business.
This is hard work, but it’s a must if you want to build and grow your MSP!
And, stay tuned for more MSP Marketing Tips from “The Ask Stuart C. Show!”
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.