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When networking to build a customer base for your MSP business you should let your heart lead your mind. What does this mean?
If you use your head alone when trying to win a sale you’ll be too focused on the short-term outcome. You need to focus on building long-term relationships to succeed — And to do this you need to show that you truly care about helping your prospects meet their needs and succeed.
Many sales people go about networking as if they’re on a hunt. All they care about is making that next big sale. They aren’t interested in building relationships through networking opportunities. They don’t realize that long-term business relationships require cultivation.
Let your heart lead the way, (don’t worry, your head will follow.) In this way you’ll find that you’ll be able to build long-lasting client relationships. Profitable, long-term client relationships need to be cultivated. You can’t “harvest” before you “plant the seeds and water them.”
How to Network From The Heart
Have questions about your MSP business networking? Contact us for a no obligation marketing discussion and learn how to network like a PRO. Call 716.799.1999 x102.