My MSP clients always ask me about blogs and why they’re important. Here are a few quick answers to some commonly asked questions.
“Who should I write my blogs for?”
Blogs should be directed at your target audience–Your prospects, leads or current clients. You use blogs to establish your MSP as a credible technology provider in your region, and as an expert in the field of IT Service, Support, and Security.
“What should we blog about?”
Current events (like the Equifax hack).
Useful and informative topics like Office 365, new IT solutions, cybersecurity, etc.
Industry-relevant topics if your prospects, leads, and clients are in particular verticals.
And be sure to include:
Headers and bold text that include your keywords for SEO.
Internal linking to your web pages, as well as to other (non-competitive) credible resources.
To have an article that works well in search, it must be at least (absolute minimum) 800 to 1,000 words. And the content must be fantastic, or Google won’t pick it up.
“Why do I even need to use blogs?”
You should be publishing blogs for 3 reasons:
Their SEO Value
To drive newsletter content and for your email marketing
Social Media–to drive traffic to your website.
“When should I use syndicated blogs or ones that are unique to my MSP business?”
You should be using both. Syndicated blogs, although they have no SEO value, are good for social media, and to drive business to you–Where the custom-written ones are really good for search optimization. Both are good for newsletters as well.
If you’re paying your current MSP marketing company a “chunk of change,” they should be doing these things for you already.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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