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“Who should I write my blogs for?”
Blogs should be directed at your target audience–Your prospects, leads or current clients. You use blogs to establish your MSP as a credible technology provider in your region, and as an expert in the field of IT Service, Support, and Security.
“What should we blog about?”
And be sure to include:
To have an article that works well in search, it must be at least (absolute minimum) 800 to 1,000 words. And the content must be fantastic, or Google won’t pick it up.
“Why do I even need to use blogs?”
You should be publishing blogs for 3 reasons:
“When should I use syndicated blogs or ones that are unique to my MSP business?”
You should be using both. Syndicated blogs, although they have no SEO value, are good for social media, and to drive business to you–Where the custom-written ones are really good for search optimization. Both are good for newsletters as well.
If you’re paying your current MSP marketing company a “chunk of change,” they should be doing these things for you already.
Oh, and here’s the “How”–
If you’re a VIP Member at Ulistic, we’ll do this for you! Contact me and I’ll tell you “How! 863.451.3088 firstname.lastname@example.org
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
7120 Schumacher Road
Sebring, FL 33872
27 Queen St
Fort Erie, ON L2A 1T6