Follow these tips and you’ll get better at marketing every day!
When marketing your IT MSP, it’s important to remember that things change every day. Marketing is a fast-moving target. Whatever you’re doing today, will change tomorrow—Guaranteed.
For example, keywords are a thing of the past. All that research you did? —Throw it out. Keywords are no longer an effective way to market your MSP. If you rely on them, you’re archaic.
The trend now, and what will help you capture business is posting blogs of at least 800 to 1,000 words with unique content that focuses in on the market you want to attract. The more words, the greater the chance you’ll hit on a search-related chronology.
Another important point is that MSPs today are getting more business by using social media—Facebook, LinkedIn, Twitter, Instagram, etc.—even Pinterest believe it or not! If there’s only one thing you can focus on, it should be social-media marketing.
Tap into your influencers. For example, if you’re marketing a new ERP, go to your ERP provider and ask them to help get the word out about your MSP. Ulistic is a big influencer for MSPs. We have a huge list you can use to reach your audience and drive your marketing success.
Your marketing pieces will never be perfect. This is a golden rule of writing. You can tweak and tweak an article, and you will always find ways to make it better. At some point, you just have to stop and realize it does the job and move on to another project. If you wait for everything to be perfect, you’ll miss other opportunities. (Of course, make sure you’ve corrected any grammatical or spelling mistakes. If you don’t, you won’t be a credible source.)
Do these things and you’ll get better every day!
Ulistic helps Managed IT Service Providers with highly effective online marketing, social media marketing, direct-mail marketing and all other MSP marketing strategies. Interested in seeing your managed services business grow to stratospherically successful levels? Contact Ulistic at 416.840.9106 or email us at firstname.lastname@example.org, and you’ll get better every day!
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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