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Have you ever experienced freezing cold temperatures? I don’t mean the chilly 50° of southern states, like Florida, or even the cold freezing temps of northern states, like Michigan. I mean the really, freeze within minutes, deep winter cold of Western Canada—you know when the temperature is 40 below and it’s hard to start your car.
Can you imagine if your car was sitting out all night in that -40° and you expected it to start right up and zip out of the driveway at 100mph? If you’ve been letting it freeze, it’s going to take a good warm up before it’s ready to be revved.
Your marketing strategy is very similar. Watch the video below.
You are going to have to do small things to get your car warmed up. You would probably get a block heater that sits on the engine and helps with the process. You’d move it into the garage if possible to give it a better chance at fighting the elements. The point is, you wouldn’t expect it to run smoothly after being in a frozen state. If you did try to just start and go, you probably would have a lot of sputtering, coughing and might not even get it to go anywhere at all.
Do the small things for your business. Marketing for IT service companies takes time and outreach to build trust. Go to the events where you can get your name out there to people. Be a part of the chamber of commerce meetings. Get business cards of influencers, potential clients and anyone who offers a networking opportunity. Build a good website and spend time keeping it active. Put effort into any social media pages you’ve built for your company. It is bad for your business to sit neglected, but pushing the gas pedal on marketing without warming up your system first is not the way to go either.
If you’ve been spending time warming up your marketing process and doing the little things, then it is time to start thinking about your MSP marketing strategy. You want a steady foot on that gas pedal, not a maniac who starts and stops without warning. Your marketing efforts need to stay consistent and client-focused to get the right kind of momentum going. This means publishing content regularly, posting on social media, paying for specific PPC ads and having a smart approach to email marketing.
Today’s customer wants to do a lot of the research on their own. When they face a problem, they are going to hit up Google looking for the solutions. This is good for you—if you have a marketing strategy in place.
You can use evergreen content to draw in those clients who ask the frequent questions relevant to your business. You can help them explore their options and make comparisons just by offering the right kind of marketing content on your site. Then, you can help them work towards a purchase decision by developing your marketing funnel.
If you are ready to rev up that engine and bring your marketing strategy to life, Ulistic can help. We are so sure our marketing for IT service companies will work, we are the first managed services marketing agency to offer a complete money back guarantee. Contact us today to find out what we can do for getting your neglected engine up and running.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.