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Month: November 2021

RetroFit CISO Eric Brown

RetroFit Technologies CISO Eric Brown Cybersecurity Awareness Month serves as a great opportunity for businesses and organizations to revisit how they handle sensitive and confidential data and how they handle compliance, especially with changes brought by the COVID-19 pandemic and the increase in [...] | Read More

Goals That Matter With Michael Nelson

Goals That Matter With Michael Nelson Recently, I had an awesome conversation with Michael Nelson. Michael is an entrepreneur (owner of TLC Tech) in the tech industry and author of the highly-rated book, Goals that Matter: The Deceptively Simple System to Achieve Every Dream. Michael took me dow[...] | Read More

Wordstream Advisor

Is WordStream Shutting Down? The right paid platform can give your brand more opportunities to be seen by a larger audience. The right platform also gives your brand the opportunity to reach people who you previously believed were out of your reach. When you find yourself spending money to make [...] | Read More

Goodbye Google My Business and Hello Google Business Profile

Goodbye Google My Business and Hello Google Business Profile Once again, Google has changed the name of its local business management product. How many times has Google changed the name of the platform? This is probably the fifth name change, or possibly more. Google My Business announced in early [...] | Read More

Guaranteed Strategy To Win More MSP Recurring Revenue

Guaranteed Strategy To Win More MSP Recurring Revenue I have a question for you: When was the last time you added a client testimonial to your MSP website? To your social media accounts? One thing you should be paying attention to is the quantity and quality of client testimonials you are receiving[...] | Read More

Linkedin Polls

Use LinkedIn Polls as Part of Your MSP Marketing Strategy In the constantly developing world of social media, LinkedIn is flourishing. LinkedIn is attracting new professional sign-ups every second and to date has almost 740 million members with over 55 million registered organizations. Of the milli[...] | Read More

Dave Sobel

Is Dave Sobel Correct Here? The phone is a vital business tool that many businesses overlook, particularly managed IT service providers (MSPs). It's common to hear MSP business owners ranting about how difficult it is to acquire leads. But the big question is, how easy is it to do business with you[...] | Read More

How Much Should MSPs Invest In Google Ads?

How Much Should MSPs Invest In Google Ads? Google Ads, once known as Google Adwords, has become a crucial component in the digital marketing space. Google Ads gives you an edge over SEO because it gives you the opportunity to advertise one day and earn quality leads the next day. Combined with a[...] | Read More

Biggest Skills Shortages

Solving The Challenge: The IT Sectors With the Biggest Skills Shortages We are currently amid a skills shortage in the IT sector that does not seem to be getting any better. The majority of today's organizations are struggling to find the right talent. Nearly half of today's organizations anticipat[...] | Read More

MSP Marketing Bullshit

No Bullshit SEO Advice For MSPs In every MSP marketing campaign, you create, you will inevitably need to include search engine optimization (SEO). You will also need niche keywords if you want to drive legitimate and qualified leads and web traffic to your MSP business. However, you cannot generate[...] | Read More

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