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Blog posts are a great way to promote your business. A blog is a discussion or informal section on a website where you post information in journal-type text (posts). Posts are typically displayed in reverse chronological order, so that the most-recent post appears first, at the top of your web page.
When writing blog posts, most people create content just hoping someone will read them. They trust that Google and other search engines will rank them highly, or that a popular blogger will find and link to them to their site. However, hoping isn’t enough.
Before you put your fingers on the keyboard—you should decide whether you’re the right person to write your blogs, or if you should hire an expert who has your best interests in mind. (I suggest the latter. You have more important things to do, like running your business.) You can still put your name on the blog since you’ve paid for it. Putting your name on the blog will create a more direct connection between you and your audience than you can with content on your website. It also helps to develop a level of trust if the blog is helpful for them.
There are specific and proven strategies to use to get your blogs read.
Word Press & SEO (Search Engine Optimization)
Vital components of your MSP Content Marketing Strategy
As you know, your website always needs fresh, new content to get recognized, and Word Press is the perfect tool for this. Why? Because Google “loves” Word Press.
If you’re not running a Word Press website, you really should consider doing so. Word Press is often used for blog posts. But it’s also matured into a powerful website platform. I highly recommend using it.
Our team at Ulistic specializes in Word Press development, and we take it one step further with quality SEO because a lot of people turn to Google for information. If you want new visitors to your website, they must find you first—And using the right content and keywords will help them do this.
Here Are Some Tips to Help Get Your Blogs Read
Now, “publish” your post to the Word Press site! (But you’re not done yet!)
Next, it’s time to analyze your blog (or have a good friend of colleague do so). You must be as objective as possible.
Remember, quality writing and proper use of Word Press and SEO are key to getting your blogs read. If not, you’re just wasting your time and turning prospective customers away. If you need help, hire an expert.
Feel free to contact me with any questions or concerns. Good luck!
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.