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In essence, actively publishing posts is an extremely effective way to achieve more followers. This is because the more relevant information you publish, the greater the likelihood that other LinkedIn users will want to gain access to this information. In order to avoid spamming your followers, however, limit your posts to no more than three times per week.
So how does publishing a post actually work? Here are some simple steps and tips to help you make the most effective use of this feature:
Once your post is published, you can go back and edit it. Worried about not having enough time or content to post? If you are signed up for any level of service with Ulistic, we will take care of the burden of posting for you. This means that we’ll write all of your posts and publish them two to three times per week. Still not convinced that you want to take advantage of this new feature? One client of Ulistic, Eric Taylor, has already experienced considerable success from consistent posting. Most of the leads his business now receives originate directly from his posts.
In particular, posts related to case studies, press releases, webinar reviews, and other relevant information work to generate more traffic toward your LinkedIn page and company website. Through these posts, you will begin to receive notifications and questions from people who are not even members of your network. In this way, publishing posts helps to get your message across to people with whom you weren’t previously connected, thereby creating more publicity and ultimately more demand for your brand.
Ulistic can help you effectively use LinkedIn for maximum marketing success, give us a call at 716.799.1999 or send an email to firstname.lastname@example.org.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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