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Ulistic has excelled in providing exceptional MSP marketing plans – managed service providers across the globe trust in Ulistic to provide unrivaled, sophisticated marketing services.
CEO & Creative Director of Ulistic, Stuart Crawford, comments: “We know with the utmost certainty: everyone wants more leads, everyone wants more business opportunities – everyone wants more business.”
What Ulistic had found when talking to managed service providers, however, was that most of them weren’t putting in any effort to actually reach new business:
The numbers don’t look so good here… But Ulistic has a plan that does.
Successful MSPs who grow their business year after year invest serious amounts of money and serious amounts of time into their marketing efforts. That’s where Ulistic comes in – companies today just don’t have the time to spend cooking up a good marketing plan; let alone executing it.
Think of Ulistic as a MSP marketing chef. With gourmet recipes, fresh ingredients, and the expertise to handle the heat in the kitchen, clients are sure to like the taste.
With everyone getting a hefty portion of the media to chew on daily, Ulistic has decided to share a recipe. “Using the media and PR is actually very easy to do – you just need to know what you need to do. “ comments Crawford, noting that although easy, commitment is crucial to this marketing recipe.
The goal for Ulistic is to give MSPs the resources to start running a media campaign tomorrow morning and getting their MSP in front of the media if they wanted. “Are you going to have results tomorrow? Probably not.” says Crawford – This is where the commitment comes in.
What Matters to the Media?
If done correctly, hitting a local or target market with minimal financial investment is more than a possibility.
What matters to the media is what is going to sell more newspapers, what will cause discussion, and what will make viewers tune into their tv channel or radio show. If something has an impact on their audience, they can have the impact to make you a market leader.
What Can You Pitch?
Security issues, how to protect businesses and home users, technology challenges facing your clients, latest technology releases (Windows 10, iOS) – there are a ton of topics that apply to the public! You don’t have to have all of the answers, just pitch the idea if it’s good.
Looking at the Windows 10 pitch, for example – how many of you contacted the media when windows 10 was released? This was the perfect opportunity to share knowledge and connect with new audiences.
Using local names when pitching ideas to the media, as well as keeping in mind that most people receive their news at home, can help immensely when it comes to getting a story picked up by the media.
Along with this, a daily routine for optimized media attention may sound a little extreme, but so are the benefits. Starting your day early is the most crucial aspect here. Before 8am, send your daily pitch email (great examples provided via firstname.lastname@example.org). It is imperative that this happens early due to the fact that journalists usually hold their daily meetings early – if it’s possible to get an idea to them before they start, there is a way better chance of it being brought to the table. Early is enough to discourage most people, but along with this the media works fast. Always be available when the media calls.
10 Tips to Help This Recipe Work:
If This Isn’t The Recipe For You, Create Your Own Media:
Achieving Stratospheric Success is a Simple Click Away
Anybody can market their business, just like anybody can cook. However, when you want to avoid a serious mess and achieve a taste that moves the tastebuds, you go to a professional.
Ulistic offers VIP services that include PR and Media services to help avoid the messes and tasteless content. Ulistic works with you to send out media and PR pitches, maximize your online presence, help you get in front of new audiences, and most importantly of all, help you win new business.
Crawford beams, “We work with companies already all over the United States, and Canada, into Australia. . . We have a number of years of experience doing this and we love to help managed service providers.”
Don’t waste your time with others who have never walked a mile in your shoes. We work exclusively with managed service providers – We have a good understanding of what you want to achieve, and we have a great plan to make it happen. Give Ulistic a call, drop us an email, or visit our website to learn how we can help you develop an MSP marketing plan that works for you.
716.799.1999 | email@example.com | Ulistic.com
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.