IT Services Marketing The Business Continuity, Cloud Backup, and Disaster-Recovery space is like a blood-red ocean filled with shark-like competition.

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The Business Continuity, Cloud Backup, and Disaster-Recovery space is like a blood-red ocean filled with shark-like competition.

Disaster RecoveryWhen all managed service providers are offering these services, how can you stand out from all the rest?    

One easy and effective solution is to work with a great partner like Intronis. —  Ulistic does.  We educate their partner community about how to win new business, and differentiate themselves from all the others.     

On June 12th, Ulistic’s founder and chief marketing officer, Stuart Crawford will be speaking at the Intronis 360 Roadshow, from 11am to 2pm at the Boston Marriott Burlington.  Take the Intronis 360° Tour by clicking here.

This event promises to be filled with great info, including some new announcements from the team at Intronis.  One that we are not allowed to reveal promises to be an MSP community “scorcher!” It will change the Backup and Business Continuity industry in a big way!  Stay tuned for their announcement, which, I believe, will be dropped on June 10.

What Will Stuart Be Speaking About?

The MSP Market is in a state of flux.  How can your company survive with today’s constant pressure of low MSP offerings, increased competition, and industry pressures?

Specialization

This is nothing new.  Being a specialist has provided businesses a competitive advantage for thousands of years.  Why would this change now?  When your managed services business specializes in a certain industry or technology, you eliminate many of the headaches associated with running a business in a shark-filled, blood-red marketplace. It’s been proven, time after time, that those MSPs who specialize are more successful than those who don’t.

However, many MSPs are afraid to specialize. 

  • Why is this?
  • What’s stopping you from saying “no” to those general, small businesses that take up all your time, and don’t value your knowledge?
  • Why wouldn’t you shift gears and focus on specializing in one or two industries where your business can add tremendous benefit?

Fear

This stops most MSPs in their tracks — False Expectations Appearing Real.

This is the Cornerstone of Stuart’s presentation at the Intronis event. 

To register, click here.

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