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Robert Dutt wrote a great article last week on branding and marketing your MSP. Mr. Dutt hit the nail on the head when he said that many times MSP companies are shielded by or, in some cases, hide behind the brands of their partners. To echo one point in the article: “Brand the snot out of everything”. I couldn’t agree more. Mature MSPs don’t need to hide behind the brands of their partners.
I had the opportunity to sit down with BJ Farmer, a leader in the Houston MSP market, to talk about branding a few weeks ago. Farmer’s MSP, CITOC, is rapidly moving up the MSP Maturity Matrix. Everything has a process; systems are in place, and CITOC’s brand is front and centre to the point where Farmer has removed all partner brands from the CITOC website.
I also mentioned a few of my key clients in this post who are doing great things.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.