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If you see the cloud as something great to offer your clients, you need to pay attention to ITUtility.NET.
I just stumbled upon a great white paper about how ITUtility.NET helped an MSP in Ottawa, Canada embrace SharePoint and turn the business into a money making machine.
This gets me thinking about the entire MSP business. What is the unique value that you bring to the market? For some, it is a specialized solution such as SharePoint consulting. For another firm it maybe something like a 90-second support guarantee. But what is the one thing that makes you truly unique? Does yours sound like every other IT firm out there? Are you saying the same old thing? Do you talk about how great you are and how much people trust you and how you help businesses do more with the right technology?
Come on folks; we are all saying the same things. How do you stand out from the crowd?
Here are some simple ways, none of them earth shattering, that you can try. If you attend an SPC International boot camp, you will hear them over and over again.
I hope the above three points help you and prevent you from being scared to death of Office365 or any other competitive threat out there. When you become the best, these things just go away.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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