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Over the past few months many of Ulistic’s clients have been focused on running events geared toward attracting new prospects and opportunities. Event marketing is killer when it comes to filling your pipeline, and it is one of the key focus areas of the Ulistic marketing strategy, a strategy designed to attract new business, reconnect you with existing clients and position your IT service firm as the leader in your community.
Why do I enjoy event marketing so much? It is an immediate connection with people. After all, people buy from people. Business is about relationships; it is about connecting, and when you have done this, then it’s about the service you offer.
Event marketing can be your magic bullet to success but only if it is done correctly. Here is a short list of things I picked up working with my clients over the past few months:
These are just a few ideas that I have picked up over my time in the MSP marketing world. Ulistic helps IT firms with strategy, marketing and coaching. If we can help you market your business effectively and generate a steady flow of opportunities, don’t hesitate to call.
PS – Did you have a chance to check out TechPulse yet? That’s the event that Success Computer Consulting and MyTech does annually in Minneapolis. They just had it again recently for an audience of 650 people. That could be enough new business to last the whole year.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.