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I always get pumped around WPC time. Over the past three years, I have tuned out what was happening at WPC, but since WPC this year is a quick 90-minute train ride on VIA from my home in St. Catharines, Ontario, I felt compelled to attend.
When I was in charge of business development with IT Matters, WPC was a staple conference for our team to attend. It gave us the roadmap for our Microsoft business, and as a leading Microsoft partner, it wasn’t just nice for us to attend … it was required.
I was alarmed to see the absence of the MSP community in Toronto this year. Sure, there were a number of key Microsoft partners roaming the solution centre hall at the Toronto Convention Centre, but many of the leading MSP vendors were not there, and a number of key partners were noticeably absent.
Since many of us in the MSP community support Microsoft installations, you would think that many would be in attendance. Sure, the $2,000 price tag is large, and the hotels in Toronto are pretty expensive, but shouldn’t you be in attendance for the main event that your business revolves around?
We seem to spend a lot of our hard earned dollars attending many events throughout the year. Not to downplay many of the organizations focused on the MSP community, but nothing gives you the required information to develop your go-to-market strategy for the year to come like WPC. Why would you miss this event?
WPC is a great event for connecting with people as well. All Microsoft executives are in one place, and WPC offers you the right place to introduce your company to perhaps your biggest partner. Yes, Microsoft is the largest, most strategic partner you have as an MSP. Admit it or not, Microsoft is much bigger and has more say versus your PSA, RMM or BDR partner.
I know in the years to come, WPC will be back on my “must attend” agenda. Microsoft is reconnecting with its partners, and I know, based on my own experience, that partners who engage deeply with Microsoft ultimately WIN. Who doesn’t want to win?
Thanks, Microsoft, for waking this former flag waver up again.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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