I found this interesting article from Doc Sheldon today. Doc’s article on the 5 SEO fallacies got me thinking about all the calls we get at Ulistic about how MSPs can get their websites to rank higher. Sure there are best practices you must employ when constructing your MSP website:
- Stay away from duplicate content (big issue in our business)
- Stay clear from similar designs (another huge challenge in the MSP market)
- Find your own voice (something most MSPs fail at)
- Speak to your audience and not the audience some marketing person told you to talk to
Ulistic works with MSPs every day on helping them improve their SEO rankings. We are not experts at SEO but we understand what it takes to rank effectively and avoid some of the challenges related to Roller Coaster SEO. But we get hit just like everyone else…some days we are up and some days we are down.
I love Doc’s article. He shares many of the same thoughts I have with SEO and of course, Social Media.
Here is an excerpt from Doc’s article – you can read the entire article here. Pay particular attention to Points 1, 2 and 4.
1. Meta Descriptions
Fiction: A good meta description can help your page rank with Google, right?
Fact: Wrong! Meta tags have no bearing whatsoever on your Google ranking. The meta description can help your click-through rate, but that’s about it.
2. Keyword Density
Fiction: Google finds X percent keyword density to be optimum.
Fact: Uh-huh! Sure they do! Sorry. Another myth, kept alive by clueless wannabes. There is nooptimum keyword density, as far as Google is concerned. Does “write for your readers” ring a bell? Readability is the only limiting metric that matters, when it comes to how many keywords your copy contains.
Fiction: Your site will never be able to rank if you don’t submit a sitemap to Google.
Fact: Yet another fallacy. A sitemap has absolutely nothing to do with a site’s ability to rank. In fact, extending this to another myth that claims that submitting a sitemap is the only way to get your site indexed… puh-leeze! What a sitemap.xml can do is help in discovery. For instance, if you have pages that don’t appear in your navigation menu and that have no inbound links… this can steer the bots to them. But any page that has any links to it will be discovered just fine without a sitemap.
4. Social Media
Fiction: Social media is the new SEO.
Fact: I think I may have thrown up a little just from typing that! Come on, folks! Social media is simply a channel! It’s no more SEO than PPC or blogging – it’s just one of many avenues that can be used as part of an SEO campaign.
Fiction: “My site dropped 8 (or 12 or 18 or …) positions in the SERPs – I’ve been penalized!”
Fact: I think it’s about time that webmasters (and many self-proclaimed SEO practitioners, as well) learn what a penalty is. Hardly a day goes by that we don’t see someone complaining about having been penalized, when what actually happened was that something got hit by a damper. If you’re going to use terminology, knowing what it means would be a great start.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.