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Webinar Recording: Overcoming Objections In The MSP Sales Process


Objections are the sales professional’s worst nightmare and objections can be avoided using Ulistic’s 12 step sales and marketing process. However, what do you do when faced with an objection from a prospect or a client?

Price continues to be the leading objection many MSPs face during the sales process however price usually masks some other concern or some poker move by a prospect to see if they can get your services for cheaper or get more from you.

During this recorded 45 minute webinar, MSP Sales Coach and marketing professional Stuart Crawford joined ITUtility.NET’s Director of Sales, Jennifer Zaremba and shared real-life tips and strategies to deal with objections in your MSP sales process.

Stuart and Jennifer help you:

  • Unearth the real meaning behind an objection
  • How to qualify an objection
  • How to effectively work through the objection
  • Close the business opportunity


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