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Social media can be challenging if you’re an owner or a sales professional for the average MSP. It can be extremely difficult to find the time to set up and manage your LinkedIn efforts effectively.
However, it’s critical to make the time to promote your MSP business on LinkedIn. When used properly it will reward you with a great ROI.
The following are important steps to complete before you can start generating new opportunities. They are separated into two areas: your LinkedIn profile and LinkedIn groups.
1. Use a direct approach to provide information about your company.
Reach out to prospects with their interests in mind. If you’re going to use a direct approach, it’s important to understand who your prospects are and what they require. Discuss their needs and interests, and relay how your business can benefit them. Remember to offer advice, industry insights, or other relevant information before you try to sell yourself.
2. Start conversations and drive prospects to a landing page on your website.
Start by offering free advice or helpful information to your prospects. Once you’ve connected with your prospect, drive them to your landing page to download a whitepaper, or to sign up for your e-newsletter to get more information. If you start out providing valuable information that’s relevant to their interests and needs, they’ll be inclined to visit your website for more information.
To learn more about using LinkedIn effectively to generate leads, give us a call at 716.799.1999 x102 or send us an email at firstname.lastname@example.org. Ulistic can help you create an effective LinkedIn strategy to turn prospects into clients.
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