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To end up with a Super Bowl winning football team, the plan to win starts many years prior through the draft process, training camp and throughout each game. Success starts with a game winning strategy and well executed maneuvers on each play.
Football is more than a sport played each Sunday across the country. Football is a year round activity that starts when a player enters the draft, how they are slotted into the team’s roster, the position they play, weekly execution of plays, and when all is in alignment, championships are won.
Marketing a successful managed services business is as simple as building a winning football team. It starts with reviewing the competitive landscape, selecting the right strategic partners to have on your team, working together and executing each and every week and continuing until you win the championship.
And just like football, winning one championship is nice, however when the champagne from the team’s victory is all drunk the process repeats itself right away.
Championship teams continue to build a successful team and repeat the process continuously, changing up when situations warrant a change or when stronger competitors arise.
Another key differentiator between the 32nd team in the NFL and the team that wins the Vince Lombardi trophy annually is coaching. The coaching staff is finely tuned and in alignment with the entire team, and they have the respect of their entire organization.
Does your business have a strategic MSP coach? Does your coach understand how to market your MSP effectively? Does your MSP coach have strong strategic partner alliances? Does your MSP coach know what to do when you face fourth and inches?
Do you need an MSP coach on your team who has won championships or an MSP coach who just talks a good story? If you want a proven winner, call Stuart Crawford right away at 416.840.9106 ext 101. Email Coach Stuart Crawford.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
