The perfect storm is brewing and you have no excuse to get out in front of your clients, the marketplace or your industry associations and show of Windows 8. This is our modern time, Windows 95 folks. Get out there today and start marketing Windows 8 for your competitors do.
Side note: Yours truly has been running Windows 8 for about a month. So far it is awesome. DELL provided me with a Ultrabook 13 to run Windows 8 on and what a great combination. DELL continues to WOW me with great systems.
Buzz about Windows 8 continues to grow. It helps that Microsoft issued the final release preview of the new operating system on May 31, 2012. The release to manufacturing (RTM) date is scheduled for some time in late July with the final release to market scheduled to happen in time for the holidays.
Give your clients a gift right now. Plan webinars, in-person events, technical demos and client experience events to introduce not only clients but also prospects to all that Windows 8 has to offer.
You are the IT experts, and your clients come to you for advice. Well, don’t wait for them to come to you with questions about Windows 8. Be proactive. Get them acquainted with the new operating system by demonstrating how to use it in a ways that are relevant to them. You can hold a special event that’s tailored to each client’s industry. If you serve clients in a wide variety of industries, then focus on the most common uses across all industries.
Those who specialize in supporting Microsoft solutions have a unique opportunity to wow their clients and prospects with their expertise. Remember, a lot of companies have only just upgraded to Windows 7, so introducing them to Windows 8 and helping them get familiar with how it differs from Windows 7 is a good idea. Why? Because a lot of companies are planning to buy tablets for their employees in the near future, and by October or November of this year, Windows 8 will be the standard operating system offered on new computers, particularly tablets. Windows 8 was designed with tablets in mind.
Don’t wait until it’s time to upgrade your clients’ systems to tell them about Windows 8, Windows Server (whatever the next version is) and Internet Explorer 10. Start getting them familiar with all these new technologies now, so when it comes time for them to actually start using them, your clients won’t feel like they’ve just fallen down the rabbit hole with Alice.
Ulistic specializes in helping Managed IT services providers with a wealth of business development services. Starting with MSP marketing 101, MSP business coaching and consulting on how to get the perfect event off the ground. Don’t wait get planning your Windows 8 event now. Call 416.820.9106 ext 101 if you need help.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.