IT Services Marketing

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Shifting focus overseas, MSP Business Coach and Marketing Professional Stuart Crawford is ready to share CEO leadership, MSP business strategy and the odd marketing tip with leaders of the European Managed IT Services community.

For the past two quarters, Stuart Crawford, Ulistic senior consultant and MSP marketing specialist, is sharing his knowledge of business strategy and how to lead a profitable MSP in the United Kingdom. Crawford, who first worked with 24 of the UK’s top IT firms in February, will be repeating the SPC International CEO sessions on May 23, 2012 at the Celtic Manor Resort in Newport, South Wales.

Crawford is part of the SPC International (MSPU) training team that’s heading to Wales to work with Ingram Micro and many of the leading IT vendors servicing managed IT Services firms across the United Kingdom and Northern Europe.

During the SPC International CEO sessions, Crawford will share best practices for how to effectively run and manage an IT services firm that is poised for growth. Sessions include:

  • Principles of Leadership
  • Sales Compensation
  • Measurement Using Key Performance Indicators
  • The Importance of Marketing and Business Development
  • Human Resources
  • Plus many other key topics.

The SPC International Boot Camp will be streaming globally at and starts at 9 AM GMT on Tuesday, May 22.

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