The Holiday Season is not over, it is just beginning.
For some, the holiday season has come and gone, but for the savvy MSP who is looking at growing their business through high impactful marketing efforts they know that the holiday season is just beginning.
I have the luxury of working with many of the top managed services providers across the world, many are highly vested in marketing and sales and they all understand it is the little things that create a lasting impression.
One example of doing the little things is creating a themed marketing strategy around all the special days in the calendar.
These special days are excellent opportunities to reach out to your suspects, prospects and clients with a creative marketing message and it is also something many of our competitors are not doing.
During a consulting call with a highly motivated managed services provider in the Miami region we got talking about Christmas and how his firm sent out Christmas cards to all their clients. Great, but doesn’t everyone send out Christmas cards to their MSP clients? I would think so.
A strategy we discussed was sending cards out to prospects and clients on the other special days in the calendar.
For example, Feb 14 is Valentine’s Day, a day where you show that special someone in your life what they truly mean to you. However, Valentine’s Day is also a perfect day to run a direct mail campaign to prospects and to your clients.
Two campaigns could look like this:
- To your prospects – We would love to have you as one of our special clients, allow us to show you the love, give us a call – or something like that, not going to give away all my secrets in this blog post.
- To your clients – We would like to take this opportunity to show you how much we love having you as a client. Again, or something like that.
There are many special days where you can reach out to your clients. Some days to consider are St. Patrick’s Day, Cinco de Mayo, Halloween and Thanksgiving.
Do you want to know the secret? You just need to do it. Nothing more, nothing less.
Are you ready to do it? Do you need some help with your MSP marketing? Give me a call at 716.799.1999 ext 101 and let’s chat about how you can take your MSP marketing to new levels and connect with suspects, prospects and clients.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.