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The market is heating up with many reports of HIPAA violations hitting the airwaves and it appears that the Department of Health and Human Services is going hard after smaller HIPAA violations. In the past three years there was over 60,500 small time HIPAA violations in the United States. Small HIPAA violations by definition are 500 patient records or less.
The healthcare and medical market is PRIME for your Managed IT Services business focused on healthcare to speak with, hold events and schedule webinars on preventing smaller healthcare HIPAA violations.
Many Managed Services Providers work with single doctor practices or small healthcare organizations and it appears that the HHS has these folks in their sights and is going after them for their smaller HIPAA compliance challenges and violations. 60,500 HIPAA violations of 500 or less patient records, there is a market there for your MSP to talk about data and IT security.
Strike while the iron is hot.
Each and every one of you who works in the healthcare space needs to start planning one-on-one meetings with your healthcare clients, schedule in-person Lunch and Learn events focused on securing healthcare records or host a webinar on what smaller practices need to do to secure patient information.
Don’t take my word for it…read some of the articles published just this week.
Who says there isn’t opportunity out there? Now you have something to discuss with your healthcare clients. This is important stuff and I am almost positive that many of you today have healthcare clients like the one in Indiana or in Idaho.
Time to take action and book those meetings.
Even the HHS is recommending laptop encryption, talk to your clients in the healthcare community now.
Do you want to keep up with what is happening in the Healthcare IT space? Follow Erin McCann on Twitter, she is the one who will help you know what is going on.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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