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You have knowledge that you have invested in. You have skills that you have perfected over time. You have an understanding of something others don’t and for some…willing to pay you for.
Sorry to interrupt your Memorial Day weekend. This email landed in my inbox today and I wanted to share it with you. I believe it is spot on on how I feel about managed service providers who give away their knowledge for free or fail to charge accordingly. You have skills that people are hungry for. They need you to help them with something or get something repaired.
Under no circumstances should you ever give away this knowledge for free.
Ulistic has free workshops, webinars and of course, this website if people want free information. However, no one gets our marketing, sales and business development knowledge for free. Yes, I know you will say “But Stuart, you have a free 30 minute consultation”. Yes we do. Have you been on one lately? We listen to you more than talk to you. Part of this process is to qualify your MSP business as someone we can help. Not everyone passes this test.
So are you going to continue to give away your knowledge for free? I sure hope not…you will go hungry.
Need help understanding how your free advice maybe hurting your MSP business? Call us at 716.799.1999 ext 102 to book a time to speak with us about your MSP business.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.