If you are….STOP IT!
You have knowledge that you have invested in. You have skills that you have perfected over time. You have an understanding of something others don’t and for some…willing to pay you for.
This knowledge is worth something. Charge for it!
Sorry to interrupt your Memorial Day weekend. This email landed in my inbox today and I wanted to share it with you. I believe it is spot on on how I feel about managed service providers who give away their knowledge for free or fail to charge accordingly. You have skills that people are hungry for. They need you to help them with something or get something repaired.
Under no circumstances should you ever give away this knowledge for free.
Read the article that landed in my inbox today.
Ulistic has free workshops, webinars and of course, this website if people want free information. However, no one gets our marketing, sales and business development knowledge for free. Yes, I know you will say “But Stuart, you have a free 30 minute consultation”. Yes we do. Have you been on one lately? We listen to you more than talk to you. Part of this process is to qualify your MSP business as someone we can help. Not everyone passes this test.
Come to our Calgary, New York City or Chicago MSP bootcamps & workshops – Book today.
So are you going to continue to give away your knowledge for free? I sure hope not…you will go hungry.
- Do we have less phone calls now at Ulistic? Yes we do.
- Do we have more time to focus on our clients who actually pay for our expertise? Yes
- Do we do a better job now for our paying clients? That is for sure.
Need help understanding how your free advice maybe hurting your MSP business? Call us at 716.799.1999 ext 102 to book a time to speak with us about your MSP business.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.