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In less than a month, on Jun. 6, 2012, large enterprises like Google, AT&T and Facebook will launch IPv6. Few people know about this upcoming change in the Internet, and many small- and medium-business owners will need help understanding how this change will affect them and their businesses.
A press release issued by the Internet Society announced that Internet service providers, Web companies and home network equipment manufacturers around the world will get together on Jun. 6, 2012, to launch the new IPv6, which will replace the current Internet protocol IPv4.
After Jun. 6, businesses that haven’t enabled IPv6 could have a hard time doing business. Internet service providers (ISP) AT&T, Comcast and Time Warner Cable, to name a few, have already signed on to launch IPv6. This bodes well for both their residential and business users. Small-business owners who use AT&T, for example, will have no problem doing business online with other IPv6 enabled businesses. And customers who subscribe to Time Warner Cable will have no trouble interacting with IPv6 enabled websites.
Managed IT services providers (MSP) are accepted as technology experts by not only their clients but also by the general public. So, who better to organize an event explaining IPv6 and its implications for business owners than an MSP? You particularly want your clients to understand how productivity and business continuity might be affected if they don’t follow the lead of large enterprises and enable IPv6 on their own networks.
An event around IPv6 and how it can affect small businesses can help a local MSP get in touch with local clients and also introduce the company to prospects. Offer to review your clients’ computers, printers and mobile devices to ensure that they are IPv6 enabled. If they’re not, then you could enable everything for them.
While you don’t want your clients to feel pressured, you do want to impress upon them how they and their own clients could be inconvenienced if their systems can’t easily and effectively communicate with IPv6 enabled systems.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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