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I stumbled upon this interview with Luis Alvarez, top IT consultant in Salinas, CA on the Rebecca Costa show from this week and it really struck a chord with me.
I have a friend who has been out of work for a very long time, someone who is very talented in their field. However, they continued to struggle to find a job. Why?
I have some theories on how people look for work and why some of the best, talented people sit unemployed for months. It is because they are lazy, maybe. There is always some degree of that in everything we do. This is the key separator from those who have stratospheric success versus those who simply “get by”. Laziness is a horrible disease in today’s culture.
But the biggest challenge is how people rely on technology to find a job and how we have forgotten the art of relationship building. This is also why superstar sales professionals are superstars. Relationships and creating connections is how the world spins.
We have to stop being so dependant on computers and Internet, use them to our advantage, leverage our social networks…but people…get off your butts every once in a while…like for 8 hours a day and create something special with people.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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