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Many of us have great stories that go untold. We are often the best kept secret.
It is true, we are a humble bunch so shameless self promotion doesn’t come easy.
But, you have to tell your story folks. Share the great work you have done with your clients. Let everyone know how great you are.
One of the tools available to you is what I call “The Project Spotlight”. This is a brief writeup that you use to showcase the work you have done. Doesn’t have to be long…but you need something that you can take on a sales call or publish online.
Don’t be the best kept secret.
Here are some examples.
Where have you helped a client and how many others out there have the same problem?
Project Spotlights are easy and a great way to win new opportunities. They also become great sources of information for your business newsletter and blog.
If you have questions about how to best use Project Spotlights in your MSP Marketing give me a call 416.840.9106.
Your MSP Coach and Business Development Professional
1712B High Ridge Drive
Sebring, FL 33870
1 Hunter Street East
Hamilton, ON L8N 3W1