But You’re Just Not Getting The Work You Deserve?
As a Managed Service Provider (MSP) you’re a technically brilliant individual. You love what you do, are good at it, and can make more money on your own working than in an IT position anywhere else.
You may have decided to leave the corporate world in order to become self-employed and start a new MSP firm as the CEO or president. With nothing in hand but your first contract, you thought you’d just do what you do best, and success would follow.
But the all too common story ends like this: Six months after your initial contract is complete, you’re left wondering what happens next. If you’re lucky, you secured another project with the same company, but in most cases once a project is complete you’re left without work or just a small amount of recurring revenue.
Reality sets in, and you find that it’s not so easy to secure new clients and sell new MSP agreements. If you could only find the type of client you like best. Then you could build your business and grow. Why isn’t this happening?
Why aren’t you getting the business that you want?
It’s important to recognize your abilities and know what you do best; but how do you get the jobs you want so you can do this? The answer: with the proper sales and marketing strategies.
Most MSPs don’t think they need sales or marketing coaching or training because they’re not salespeople. They won’t admit to “lowering themselves.” In their mind, selling makes them look “desperate.” This is nonsense, and far from the truth. The most successful MSPs are sales-focused. Their primary goal is to sell their services. Once they’ve done this, they can then prove how technically brilliant they are.
Being an MSP is a great profession, and it’s satisfying to be technically brilliant at your craft. However, it will be a struggle to get ongoing business if you don’t sell and market your business. If you struggle as a consultant and you’re interested in understanding why, take a few minutes to answer the following questions:
- Has your contract expired and now you’re wondering what to do next?
- Are you “technically brilliant” but not getting the work you deserve?
- Do you often rely on “word-of-mouth” referrals for projects?
- Does “cold-calling” companies make you uncomfortable?
- Do you still want to be your own boss?
- Have your family/friends been wondering when you’re going back to working full-time?
- Are you dissatisfied with your income, and know you could do much better if you only had more business?
If you answered yes to any of these questions, it’s time to revamp your thinking and do the following:
- Work on your attitude.
- Acknowledge that you must be salesperson for your business.
- Seek help from a certified sales and marketing coach and trainer. (Ulistic can help you with this.)
- Refine your sales and marketing techniques.
- Establish your goals.
- Develop a plan to achieve your goals. (Ulisitic can help you with this.)
- Ensure that only you are responsible for achieving your goals.
- Work on a daily, weekly, and monthly plan to get more business. (Ulistic can help you with this.)
Whether it’s in sports, business, or sales, the most successful people often seek help and assistance in achieving their goals from sales and marketing coaches and trainers. So why are you any different? You’re not.
Ulistic will teach you how to:
- Market your company.
- Sell your services
- Up sell when needed.
- Resell to previous clients.
With our sales and marketing coaching and training, you’ll realize possibilities that you never dreamed of. And you’ll have endless opportunities to prove how truly “technically brilliant” you are.
Coach Stuart Crawford
MSP Success Maker
Interested in learning more?
Fill out the contact form on the right side of this page or call us today at 716.799.1999 ext 102 to learn more about Ulistic’s Sales and Marketing Coaching and Training.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.