IT Services Marketing

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Month: April 2012

Seemless interaction is one of the keys to success for IT firms in today’s competitive landscape.  When all things are equal business with do business with those they know, like and trust.  What is your MSP doing to make this happen? Clients must have a way to open support tickets from our webs[...] | Read More

Are you up on PIPA and what your IT firm needs to know to help business in Alberta? Alberta’s Personal Information Protection Act (PIPA) of 2009 is nothing like the Protect IP Act (PIPA) that folks in the United States railed against in January 2012. Some may recall that Wikipedia, along with s[...] | Read More

Over the past few months many of Ulistic’s clients have been focused on running events geared toward attracting new prospects and opportunities.  Event marketing is killer when it comes to filling your pipeline, and it is one of the key focus areas of the Ulistic marketing strategy, a strategy d[...] | Read More

Keeping customer information secure has always been a necessity. Not long ago, customer information got locked away in a file cabinet somewhere to which only a select few had a key. Perhaps that still happens, but those paper files are also backed up by an electronic copy saved on a server somewher[...] | Read More

Are you taking advantage of the importance of Earth Day in your MSP marketing this week? Computers mean the world IT professionals, but if we’re not careful, computers could destroy our world. Discarded desktops, laptops, smartphones and other electronics have a variety of toxic materials that ca[...] | Read More

You’ve made it. You’re a Microsoft Partner. Better yet, you’ve achieved more than one Microsoft competency. But you’re ambitious, and you want people to know what you can do. Ulistic can help.  Stuart Crawford has won Microsoft IMPACT awards with two Managed Service Providers for their sol[...] | Read More

Have you ever heard of the term – CO-OPetition?  Before I define what this is, allow me to share a personal story with you.  Back about 10 years ago, when I was starting to get my Calgary-based IT services organization IT Matters up and running, we needed business in a hurry.  After all, Rob, [...] | Read More

The Microsoft Partner community is full of opportunity, opportunity to share experiences, learn from our peers and team up with one of the leaders in the global IT community.  The International Association of Microsoft Channel Partners helps to make that happen. St. Catharines, ON Apr. 12, 2012 [...] | Read More

The U.S. Postal Service (USPS) may be struggling, but it is not going down without a fight. And for small-business owners, that’s a good thing. Most small-business owners, especially bootstrappers, can’t afford to use UPS or FedEx for package deliveries. Thanks to the USPS’ “If It Fits, It [...] | Read More

If You’ve Got It, Flaunt It It’s great that you’ve achieved Microsoft Partner status, an honour that not all managed services providers (MSP) receive. If you’re one of the rare 5% with a competency or two under your belt, that’s even better. But what good is this achievement if you don’[...] | Read More

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