Online Marketing & Search Engine Optimization

Where does your website site on Google?  Are you on the first or second page?

Try searching for your business online, are you liking the results?  Now, try searching the way your prospective clients search for information.  Unless they know you by name or a particular member of your team, they are not searching for your business name.  People use terms that make sense to them, they ask questions looking for answers.  Are you helping them find the answers they are looking for?

Getting a website is only the first step

Many small business owners have discovered that having a new marketing website is only the first step to obtaining leads online. The simple fact is that getting business leads from search results is a strategy that must be considered from the time that your website is being planned. It takes more than just a website designer to make a website that will generate natural search traffic.

Search engine optimization is the skill of manipulating numerous factors to ensure that your website will surface in search engine results pages (SERP's). There are factors that can be directly influenced on your website such as page naming, titles, and meta tags.

Consider Good KeyWords & Phrases

The careful consideration and emphasis on keywords and phrases in your website written content is of critical importance. Under emphasis on the writing at marketing websites is often a huge factor that will doom a website to perform poorly. Countless website owners believe that "nobody ever reads" all of the writing at websites. First of all, don't under estimate website visitors need to learn. Nobody goes online to surf the internet to find "great looking websites"... they go online to research and learn. Do not make assumptions about website visitors and their ability to read. Secondly, written words are what the search engines use to determine relevancy. A lack of written content on your website will equal a lack of relevancy. We teach the search engines what our website is about by the words that we use.

Inbound Links Come From Banter

Banter on the internet, as we like to call it, also furthers search engines ability to understand the importance of your website. When bloggers write about your business, tweeters tweet links to you, YouTube video transcripts link to you... you will draw the attention of search engines. More banter is generally interpreted as more importance. Now, banter alone is good, but good banter is best. Good banter will focus inbound links to your website using relevant keywords and phrases. This will further impress upon the search engines the relevancy of your business.

Do you want to learn more? Would you like a free review of your existing website and online marketing strategy?